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WooCommerce SEO Settings in SEOvault AI

SEOVault AI includes specialized WooCommerce integrations to optimize your online store for search engines. This guide covers WooCommerce-specific SEO settings and features.

WooCommerce integration overview

Section titled “WooCommerce integration overview”

When WooCommerce is active, SEOvault AI automatically:

  • Registers WooCommerce template variables
  • Adds GTIN/MPN/ISBN fields to product editing
  • Generates Product schema markup
  • Handles product meta descriptions
  • Manages robots directives for cart/checkout pages
  • Excludes WooCommerce post types from sitemaps
  • Optimizes product permalinks
  • Integrates with WooCommerce’s native schema

Template variables for WooCommerce

Section titled “Template variables for WooCommerce”

SEOVault AI adds WooCommerce-specific template variables you can use in your SEO title and description templates:

Available variables

Section titled “Available variables”
  • %wc_price% — Formatted product price (e.g., $29.99)
  • %wc_sku% — Product SKU
  • %wc_shortdesc% — Product short description
  • %wc_brand% — Product brand (from brand taxonomy)

Using WooCommerce variables

Section titled “Using WooCommerce variables”

Example product title template:

%title% - %wc_price% - %sitename%

Example product description template:

%wc_shortdesc% - Buy %title% for %wc_price% at %sitename%

To configure:

  1. Go to SEOvault AI > Templates
  2. Set product title and description templates
  3. Use WooCommerce variables as needed
  4. Click Save Changes

Product identifiers

Section titled “Product identifiers”

Product identifiers (GTIN, MPN, ISBN) help with:

  • Google Shopping feeds
  • Rich product results
  • Cross-platform inventory management

GTIN field on products

Section titled “GTIN field on products”

The plugin adds a GTIN field to the WooCommerce product editing screen (Inventory tab).

To add GTIN to a product:

  1. Edit a product
  2. Go to the Inventory tab
  3. Enter the GTIN value in the designated field
  4. Update the product

Variation GTIN

Section titled “Variation GTIN”

For variable products, you can add GTIN to each variation:

  1. Edit a variable product
  2. Go to Variations
  3. Expand a variation
  4. Enter the GTIN value
  5. Save changes

GTIN type configuration

Section titled “GTIN type configuration”

Configure which identifier type the field represents:

Available types:

  • GTIN-8
  • GTIN-12 (UPC)
  • GTIN-13 (EAN)
  • GTIN-14
  • MPN
  • ISBN

To configure:

  1. Go to SEOvault AI > WooCommerce
  2. Select the GTIN type
  3. Optionally set a custom label
  4. Click Save Changes

Per-product identifiers

Section titled “Per-product identifiers”

Enable per-product identifier fields to manage all identifier types simultaneously:

To enable:

  1. Go to SEOvault AI > WooCommerce
  2. Check Enable Per-Product Identifiers
  3. Click Save Changes

This adds fields for all identifier types to each product edit screen.

CSV Import/Export

Section titled “CSV Import/Export”

Import or export product identifiers via CSV:

To enable:

  1. Go to SEOvault AI > WooCommerce
  2. Check Enable CSV Import/Export
  3. Click Save Changes

This allows you to bulk manage product identifiers through WooCommerce’s native CSV import/export functionality.

Product schema

Section titled “Product schema”

SEOVault AI automatically generates Product schema for WooCommerce products.

Schema features

Section titled “Schema features”
  • Merges with WooCommerce’s native schema — Enhances rather than replaces WooCommerce’s schema output
  • Variation images — Includes variation-specific images in schema
  • Product attributes — Adds product attributes to schema
  • Return policy — Adds return policy to organization schema
  • Product identifiers — Includes GTIN, MPN, ISBN in schema when available

Schema types

Section titled “Schema types”

The plugin generates:

  • Product — For individual products
  • ProductGroup — For product groups with variations

Testing product schema

Section titled “Testing product schema”

Use the Google Rich Results Test to verify your product schema is correctly implemented.

Meta description fallback

Section titled “Meta description fallback”

For products without a custom SEO description, SEOvault AI automatically uses the WooCommerce short description as the meta description.

Priority:

  1. Custom SEO description (if set)
  2. WooCommerce short description
  3. Auto-generated description (if enabled)

Robots directives

Section titled “Robots directives”

Cart and checkout pages

Section titled “Cart and checkout pages”

SEOVault AI automatically adds noindex to cart and checkout pages to prevent search engines from indexing these transactional pages.

Hidden products

Section titled “Hidden products”

Products marked as “Hidden” in WooCommerce are automatically noindexed.

Remove WooCommerce generator tag

Section titled “Remove WooCommerce generator tag”

Optionally remove the WooCommerce generator meta tag from your site’s source code:

To enable:

  1. Go to SEOvault AI > WooCommerce
  2. Check Remove WooCommerce Generator Tag
  3. Click Save Changes

Sitemap exclusions

Section titled “Sitemap exclusions”

SEOVault AI automatically excludes certain WooCommerce post types from the WordPress sitemap:

Excluded post types:

  • Product shipping classes
  • Other internal WooCommerce post types

This keeps your sitemap focused on customer-facing content.

Section titled “Permalink optimization”

The plugin includes permalink optimization features for WooCommerce products to create cleaner, more SEO-friendly URLs.

To configure:

  1. Go to SEOvault AI > WooCommerce
  2. Configure permalink settings
  3. Click Save Changes

Show GTIN on frontend

Section titled “Show GTIN on frontend”

Optionally display the GTIN on the product page for customers:

To enable:

  1. Go to SEOvault AI > WooCommerce
  2. Check Show GTIN on Product Page
  3. Click Save Changes

The GTIN will appear in the product meta section.

Brand taxonomy

Section titled “Brand taxonomy”

Configure a custom taxonomy for product brands:

To configure:

  1. Go to SEOvault AI > WooCommerce
  2. Set the brand taxonomy slug
  3. Click Save Changes

This enables the %wc_brand% template variable and allows brand-based filtering.

Product attributes in schema

Section titled “Product attributes in schema”

Configure which product attributes are included in schema markup:

Default attributes:

  • Color
  • Pattern
  • Material
  • Size

To customize:

  1. Use the seovaultseo_allowed_product_attributes filter
  2. Add or remove attributes as needed

WooCommerce-specific options

Section titled “WooCommerce-specific options”

Brand taxonomy

Section titled “Brand taxonomy”

Set the taxonomy used for product brands:

Option: wc_brand_taxonomy

Default: Empty (no brand taxonomy)

GTIN type

Section titled “GTIN type”

Configure the identifier type:

Option: wc_gtin_type

Values: gtin8, gtin12, gtin13, gtin14, mpn, isbn

GTIN label

Section titled “GTIN label”

Set a custom label for the GTIN field:

Option: wc_gtin_label

Default: Auto-generated based on type

Per-product identifiers

Section titled “Per-product identifiers”

Enable per-product identifier fields:

Option: wc_per_product_identifiers

Default: Disabled

CSV import/export

Section titled “CSV import/export”

Enable CSV import/export for identifiers:

Option: wc_import_export_enabled

Default: Disabled

Show GTIN on frontend

Section titled “Show GTIN on frontend”

Display GTIN on product pages:

Option: wc_show_gtin_frontend

Default: Disabled

Remove generator tag

Section titled “Remove generator tag”

Remove WooCommerce generator tag:

Option: wc_remove_generator

Default: Disabled

Best practices

Section titled “Best practices”

Use product identifiers

Section titled “Use product identifiers”

Add GTIN, MPN, or ISBN to your products:

  • Improves Google Shopping performance
  • Enhances rich product results
  • Helps with cross-platform inventory

Write unique descriptions

Section titled “Write unique descriptions”
  • Use WooCommerce short descriptions as meta descriptions
  • Write compelling short descriptions for each product
  • Include relevant keywords naturally

Optimize product images

Section titled “Optimize product images”
  • Use high-quality product images
  • Add alt text to all images
  • Use consistent image dimensions
  • Include multiple angles when possible

Configure brand taxonomy

Section titled “Configure brand taxonomy”
  • Set up a brand taxonomy if you sell branded products
  • Assign brands to products
  • Use the %wc_brand% variable in templates

Test schema regularly

Section titled “Test schema regularly”
  • Use Rich Results Test to verify schema
  • Check for errors in Google Search Console
  • Monitor product performance in search results

Troubleshooting

Section titled “Troubleshooting”

Product schema not appearing

Section titled “Product schema not appearing”

If Product schema is not appearing:

  1. Verify WooCommerce is active
  2. Check that the product is published
  3. Ensure the product is not hidden
  4. Test with Rich Results Test
  5. Check for conflicts with other schema plugins

GTIN field not showing

Section titled “GTIN field not showing”

If the GTIN field is not visible:

  1. Verify WooCommerce is active
  2. Check that you’re on the product edit screen
  3. Go to the Inventory tab
  4. Ensure the GTIN type is configured

Variables not working

Section titled “Variables not working”

If WooCommerce variables are not working in templates:

  1. Verify the variable syntax is correct (%wc_price%, not %wc_price)
  2. Check that you’re on a product page
  3. Ensure the product has the relevant data (price, SKU, etc.)
  4. Test with a simple template first

Cart pages indexed

Section titled “Cart pages indexed”

If cart or checkout pages are indexed:

  1. Verify SEOvault AI is active
  2. Check that robots directives are enabled
  3. Clear your cache if using a caching plugin
  4. Check robots.txt for conflicting rules
Section titled “Related docs”